Healthcare Website Copywriting  

Healthcare Website Copywriting

Stand Out In the Senior Care Industry

2.6 precious seconds is all you have . . .


Great, a prospective patient or client lands on your website. They want to know what you do, and how you can help them—and fast. Meanwhile, a million digital distractions are lurking, just a click or tab away.

What Happens Next?

Well, that all depends on your healthcare website copywriting.

GOOD HEALTHCARE COPY educates, engages, and persuades your reader to take action. The result? More newsletter subscribers. More leads. More patients and clients.

BAD HEALTHCARE COPY confuses, bores, and sends your reader back to Google search. The result? Lost visitors. Lost patient leads — lost revenue.

And you never lose just one prospective patient or client. You lose that potential patient or client and their sphere of influence.

Bottom line? In the sea of senior care service websites, your site  has to have  “Compelling Content That Converts.”

Good Healthcare Copy Pays for Itself

In today’s senior care service landscape, marketing begins with a professional website. You can’t afford to cut corners when it comes to your online presence.  Your healthcare web content is your virtual lobby and your brand. It’s how you differentiate your practice, assisted living facility, or aging-in-place agency from your competition.  It’s how potential patients and clients get to know you and decide whether you’re the right solution.

Think of hiring a healthcare website copywriter as an investment in your company’s future. If the quality of your healthcare website content brings patients and clients, your ROI will be swift and significant. Now isn’t that effective decision-making?

An AWAI-Trained Healthcare Writer:

  • Provides the exact information patients and clients seek
  • Translates medical terminology into to plain English
  • Gives the right amount of detail to establish a connection
  • Enhances your credibility and builds trust
  • Overcomes any possible sales objections
  • Pushes the visitor to take action (make an appointment, enroll as a client or request more information) today

Remember, visitors who leave your site without contacting you are lost forever. And they’ll likely go to another practice, assisted living, or aging-in-place vendor. Do you want to take that chance? A professional healthcare web writer will use proven techniques to guide visitors toward your objective.

Ready For Compelling That Converts?

I’m Ready When You Are!