What services do you offer?
I offer four primary services to copywriting clients:
- Copywriting is writing the text for promotions such as healthcare blogs, case studies
white papers, newsletters, video sales letters, Google Ads, e-mail marketing messages, websites, and other marketing campaigns. and
- Copy critiques involve reviewing copy you have written for your marketing campaigns and giving you my opinion along with suggestions on how to improve it.
- Website audit involves Comprehensive Content Analysis: A page-by-page review/report with detailed recommendations to boost response. This thorough review of the home page and main sub-pages focuses on your sales copy, SEO metadata
keyphrase use, and ease of use – identifying opportunities for improved search rankings and increased conversions/sales. I’ll review your traffic reports as well, and also your competition and
- Content marketing strategy, which involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Do you handle rush jobs?
I don’t do rush jobs. I know that if I am not giving you superior sales tools that directly improve your bottom line, a rush job won’t be doing either of us a favor.
How you handle revisions?
Up to two revisions are included at no extra charge unless they are based on a change in the assignment made after the copy is submitted.
All revisions must be assigned within 30 days of your receipt of the first draft of copy.
After that, the additional rewrite may be made at a fee to be negotiated separately from this agreement.
I make our best attempt to be available to make revisions. And I can turn around minor revisions in 2-3 business days and major revisions may take longer.
Do you work long-distance?
Not a problem, it actually works better. By working remotely, I have a much better chance of fitting you into my heavy schedule. Plus, it saves you time and travel expenses, and allows you to get your content sooner.
What's the best way to contact you?
How do I hire you? What are the next steps?
I have a very simple contract which explains all of the terms and expectations of my work, which I’ll e-mail with my project.
However, at the risk of oversimplification, the steps are as follows:
- I gather as much information as I can about the product and the market.
- I spend a lot of time studying the information.
- I write a copy platform describing the promotion I intend to write, including the assumptions made about the audience and the theme or slant of the package. In most
casesthis platform is a brief, informal memo.
- Often a platform will contain several different copy approaches and headlines. I recommend wherever possible split-testing of the best two or three, rather than betting the entire promotion on a single approach. But whether to do so is completely up to the client.
- Once you approve the platform, I write the copy. I go through many drafts before showing it to the client. Before the copy is e-mailed to the client, it is read by a professional proofreader.
- The client provides comments in any manner and format he or she prefers; however, I think the best method of reviewing copy is to read it as an electronic file and make your comments directly on the file, using Microsoft Word’s “Track Changes” feature. Doing so makes it much easier for you to comment at length than writing in the limited space available on a hard copy with a pen. I highly recommend to clients that they use this online method of copy review.
- I revise the copy until the client is satisfied and accepts it. If I am concerned about a specific edit or change request, I express my viewpoint politely and without being argumentative. If the client after hearing my objections still wants to proceed with the requested edit, I acquiesce pleasantly.
- Although I do not require it, most clients email me a pdf or fax me the promotion in layout form. This allows me to check that all components are in the right place and that the design is as effective as it can be. I also give the layout to my proofreader for a final proofing on our end. However, the client is responsible for final checking of all copy, design and production elements.
- We give our corrections and comments to the client. The promotion is then posted or mailed.
- I appreciate it when the client keeps me posted on the results. If I am getting a royalty on the roll-out, I will often suggest test ideas or improvements to the client at no cost, so as to maximize response (and of course maintain our copy as the control).
How do you handle payment?
Upon receipt of payment, we will send you a PDF invoice showing the deposit is paid.
Projects begin when we receive your payment, a copy of this e-mail with
your “OK,” receipt of any background materials, and completion of client briefing.
Once you pay the fee in full,
you own the copyright and all other rights to the copy I have written for you.
You do not own and may not use the copy until the full fee is paid.